by Alessia Sistori
"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair. Sport speaks to people on a language they can understand.“
– Nelson Mandela
The charity organization ‚Paradise Road‘ fights poverty threw sports tourism by establishing new sport spots in selected 3rd world country communities, introducing young people to the respective sports and guide them towards making a living in the sports and related tourism industry.
The logo design combines the feeling of nostalgia and traveling with adventure, action and sports. The typography of the word mark is inspired by antique train station and road signs and is intervened by an energetic handwriting.
The icon combines the concepts of a receiving hand with an abstracted shape of a flag, which in this case stands for the global impact and internationality of the brand.
The style of the graphics has a clean language but a very strong color concept.