by Alessia Sistori
Leonie Rudelt does osteopathy for children. The concept behind this branding was inspired by toy blocks. It uses geometric shapes that are used for the logo as well as an graphic element. The business cards show different sections of the graphic elements and can be combined in different ways to create the patterns you want. That's how they can be used as a toy for the children who are waiting for their appointments.
The branding transmits a positive feeling to the children with its concept of color and the possibility to play with it, which distracts them from possible stress or discomfort, they could feel when going to a medical appointment.
Release | 2016